This photo by Hudson Christie captured me because of the contrast of color and the interesting presentation of menacing or threatening sugary sweets. I went first to Christie’s website, where this new work was not yet featured. http://www.hudsonchristie.com/ displays that Christie normally works with oven-bake clay and stop-motion animation, and has also created other pieces for the New York Times. On his “projects” menu on the website, I read the title “Cannes Lions Festival” and became interested, looking up this project next because I wondered if it took place in Cannes, France, and wondered about what type of festival it was. I found the website: http://www.canneslionsarchive.com/about-us and read about the festival.
The festival, from what I gathered, is an international art award organization. I couldn’t find if it was in Cannes, or where exactly the festival is held. There are many categories to enter, from video to written work. There is an entry fee. I don’t believe Hudson Christie won any awards from his submission.
I went back to the Christie’s website to look at the rest of his New York Times projects. The most recent one was an animation for an article regarding Nicotine Gum and its benefits: http://www.canneslionsarchive.com/about-us . From looking at Christie’s work I decided he often creates whimsical yet relevant pieces- one animation depicts a clay woman being tangled in a leash by a clay beagle, created for an opinion piece regarding the ownership of beagles. The nicotine article depicts a Christie animation of a crazy looking head with a brain and mouth full of green gum.
Finally I backtracked to research the book the article was based on. I visited the site http://garytaubes.com/works/books/the-case-against-sugar-2016/. The book urges us to consider the devastating effects of sugar and how society prevents its’ citizens from recognizing its’ full effects on us. I saw that he wrote other books on similar health and consumption topics. He also does readings and lectures all over the northeast, making him appear quite credible.
As far as the original article goes, it was entitled “How Sweet It Isn’t” where writer Dan Barber discusses that book by Gary Taubes, “The Case Against Sugar”. The book is an exploration and serious critique of the “Big Sugar” industries which conceal the fatal effects of eating sugar in excess. Much of the book and article discusses the “passing of blame” that companies such as Coca Cola participate in, always coming up with something new to cause fear so that their sugar will still be consumed. (Saturated fats, calories, etc.) To me, Christie’s piece makes perfect sense. The sweets look sinister because their horrible effects are constantly concealed and not being addressed. They lurk in the shadows while the population combats with calorie counters, low-fat high-sugar yogurt and sugar in disguise such as high fructose corn syrup.
The article and photo serve as adjacent warnings to really consider the amount of sugar we consume, and the links between that donut or diet coke with heart disease and diabetes.